AIM&QNC front

Aim & QNC – The Habit Of A Lifetime (And How To Kick It)


“Hip-Hop is a voice. To me it’s like a voice of God that speaks to everybody. Back in the day it wasn’t about money. Y’know what I’m saying’? It started off as something to do in the community. Hip-hop was one of the things to uplift. Now, these people gotta hold to it, they learnt how to market it, it became their power and their tool… And now it’s our worst enemy.”

Q Magazine – “a hearfelt tribute to hip-hop’s early 90’s golden age”.

Mojo – “Throwback boom-bap whose class is permanent”.

Mixmag – “funny, witty, cheeky, literate and party-centric… a testament to the best that hip hop can still offer”. – This is the sound of the true school in 2015…One of the finest LPs of the year.” 5/5

Sun Burns Out – “Aim’s music is walking on air. It’s not gangsta, or daisy age type music. It relies on its own sense of history and the way to make this history and memories vivid and exciting.”

Groovement – “A banger of an album with that trademark sound…QNC shower this album with smooth lyricism over Aim’s emotive production…It’s definitely coming across as a love letter to the genre if not the industry.”




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Audio samples


We Don’t Play

The More I Get

The Reunion

1000 Reasons

How It All Got Started

Gangstarr (The Tribute)

On The Block

Takin’ Shots


It Ain’t Nuthin’

She Ain’t You